Los Angeles Galaxy of Major League Soccer (MLS) launched a redesigned Galaxy team uniform and logo for the 2007 season in time for the unveiling of its "brightest star", David Beckham.

The new logo features a "quasar" and it will appear on the new playing jersey with two embroidered stars representing the Galaxy's two MLS Cup championships, accompanied by the adidas three stripes down the sleeves. The uniform also highlights the new LA Galaxy team colors, collegiate navy, gold and white.

The new look will have its debut when they'll play against Chelsea FC in the World Series of Football tournament, July 21st at The Home Depot Center in Carson, California.

This is the first re-branding that the franchise has undergone in their 12 year history, timed with the Galaxy's recent signing of international soccer star, David Beckham.

adidas and the LA Galaxy worked closely with SME Brands to develop the new logo, which is very good in my opinion.

And of course, the marketing machine already started the engines...
The official adidas LA Galaxy licensed product range includes replica home, away and training jerseys retailing for $65, plus a variety of apparel and training gear, available starting July 11, 2007.

This new 23 jersey will sell fine in the US, but most important, it will sell worldwide, due to Beckham's high profile in the football/soccer world. And I guess this being the main reason the LA team signed Beckham, they will profit from this expanding worldwide market.