From Wikipedia I read:
"An ansible is a hypothetical machine, capable of superluminal communication, and used as a plot device in science fiction literature."

Ansible is also the name of a new mobile marketing agency, as a joint venture between Interpublic and Velti .

The agency will work with brands, other agencies in the group and content providers to develop and deploy mobile advertising and marketing programs.
Will offer mobile strategy, creative development and campaign management, with the best-in-class technology and expertise.

As a New York based agency, Ansible will be mostly a provider of mobile marketing solutions to Interpublic agencies and clients, operating in North America, Europe and Asia and will utilize Velti’s proprietary services and mobile marketing technology in all markets.

A newcomer in a $3 bill. global market, one that will reach $19 bill. by 2011.

The naming for this new venture is rather naughty, using the Sci-Fi world as a source of inspiration. Ansible is already used by several other companies, but as a brand, its something new, at least in the marketing field.