CAP released a new TV spot for ING's Cont'ROL advertising campaign started in February.

The TV ad features 3D characters animated using stop-motion techniques and directed by Mike Mort.

The story behind it, that a team of trained bunnies, accountant bees, a piggy bank and the Chinese entrepreneurs will work full time to multiply your money, its a fresh and funny take on increasing revenue by offering a higher interest on your money.

Simple idea, great exec and still fresh for this campaign. CAP is taking it to the next level. And congrats to ING for being this open and accepting this kind of ideas, a bold bank indeed.

This new take will run on air, print and online.
You can see the TV ad and print on CAP's website in their NEWS section.