Saturn, an European electronics retailer undergone a re-branding campaign with help from Berlin agency Scholz & Friends and New York's 1stAveMachine.

1stAveMachine did a terrific job in delivering a new kind of robot more sexy and advanced. True to their motion graphics style, they delivered something else.
The results are amazing, considering all the robots I've seen and loved (think Cunningham's All Is Full of Love (1999) video for Björk or the work put into the movie I, Robot).

Arvind Palep, Director of this beauty mentioned: Every one has seen the transparent, plastic-looking, mechanical, nuts-and-bolts robot. We wanted to look into the future to take the concept to the next level.

Great TV spot, that will surely generate lots of buzz for Saturn.