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The Brand Union

November 7th, 2007 at 12:53PM in

Enterprise IG, one of the best international branding agency, with clients like Vodafone, Credit Suisse or Unilever, has undergone a major rebranding and has become The Brand Union.

Simon Bolton, Worldwide CEO of The Brand Union, announces “This is an important juncture for the company. The new name and positioning takes our network to the next level. I’m pleased with our growth to date, but now I believe we will make a quantum leap.”

From a designer's point of view, this rebranding is quite nice. A push forward with the new logo and brand image.
Also the positioning, behind the concept "Brand Mastery", its stronger for a brand consultancy and is leaving Interbrand or Landor in the open.
I now perceive The Brand Union as the number one player in the branding world. Coming from a third place maybe...

Read the entire article on their News section and also maybe take a look at their blogs.

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