The Cannes Lions festival will be having in 2008 also a Design section, the brand new Design Lions 2008.
This new section will honor the creative and innovative use of design for brand and product communication and development, with projects entered into three categories: Packaging Design, Brand Identity and Environmental Design. And yes, there will be a Design Grand Prix to be won.

Rodney Fitch, the Chairman & CEO of Fitch Worldwide, will be the Chief Chairman of the Jury for this section, so you will need to impress him.

See more or less details on Cannes Lions' web page dedicated to this section.

Really interesting move from Cannes. They will be direct competitors to D&AD Awards now.

Creative Review thinks this stunt was pulled to take some of the cash away from D&AD Awards.
Oh well, competition is always good and it will be interesting to see what is the best design agency and what are the best design projects, next year in Cannes.

I also think Romanian design and branding agencies (Brandient, Grapefruit, etc.) will make it big in this event, given they've won already lots of international awards for Branding, Identity or Packaging design.