BusinessWeek magazine released on their website an insight article about the state of advertising in 2007.

Trends, case studies, slideshows and comments, in a full report for the US, UK, Australia and China advertising markets.

Advertising of 2007 overview
Advertising of 2007 US
Advertising of 2007 UK
Advertising of 2007 Australia
Advertising of 2007 China

Some of the highlights this year included:
- Radiohead's album release and sale, directly from their website - a bold move and one that can kick-start a revolution in music distribution;
- Nike Plus campaign - a community website for runners, mixing two major brands: Nike's running shoes and Apple's iPod, into a whole new experience; won Cyber Grand Prix for best online advertising at Cannes Lions;
- Dove "Evolution" campaign generated a lot of buzz and also won at Cannes Lions Grand Prix for best viral execution;
- Sony "Colour like.no.other" campaign, with wonderful executions, generating a lot of viral buzz.

This year we've seen the rise of integrated campaigns, with more agencies offering 360 integrated services for their clients. It is becoming more of a trend really.

Internet advertising saw a great deal of success in the media market, with companies investing more in their online advertising and the giants like Google, Microsoft and Yahoo! fighting for market share (Google was the undisputed winner for this category).
And the development of many online social networks sprung the need for online advertising in order to quickly capitalize on them. Facebook sold advertising space to Microsoft and also introduced their own advertising model, after opening the doors to more users and not just American students, thus becoming an international online social network.

2007 was a great year for the advertising industry. We've seen many changes and surely we can expect many more in 2008.