First, the official trailer of this movie was pretty hilarious, then came Michel Gondry's Sweded trailer - a spoof of the original trailer.
And as an answer to Michel, we got Jack Black in the store with a viral called Rubiks to challenge Michel at solving Rubik cubes faster.
All produced by Partizan and you can see the trailers on
Partizan - Films - Be Kind Rewind.
I can't wait to see this movie!