If you like music and you like colors also, you will find the new campaign for Gap's Spring 2008 collection very nice.

Gap, the big American clothing company, together with the production company Rehab, approached five bands and singers and asked them to write a song based on a specific colour.
So we have The Blakes with blue, Dntel of The Postal Service with red, Swizz Beats was given green, lovely Marié Digby took on yellow and The Raveonettes opted for black/white.

Once all the songs were completed, five directors took on the job to create videos to accompany them, with just a rule in mind - that the video they create should reflect the colour associated with the track they've been given. The rest was up to the directors.

So as a result we can enjoy a dedicated website - SOUND OF COLOR with all the videos, making ofs, interviews, information about the bands and very useful information about the colours too. Also the songs can be downloaded to be enjoyed offline too (while on the subway maybe).
I like the most Marié Digby's song and also the very simple and nice video.

Great project to promote the Gap brand while promoting some indie artists, simply promoting colors and making original content.
And although I don't buy Gap, I like this kind of stuff and the brand.