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Metallica logo improved

September 17th, 2008 at 11:55AM in and

Turner Duckworth designed the new logotype, album and supporting identity materials for the release of Metallica's new album - Death Magnetic.

Turner Duckworth, the same design consultancy who also designed the new Coca-Cola packaging and won a Cannes Lions Design award for it.

The new logo is not really new, just a refined version of the old one, but it looks way better.

From the press release:
Turner Duckworth re-worked the classic Metallica logo, created a signature typographic style and designed key promotional materials including a flag, a coffin shaped special edition and a vinyl boxed set. A design kit including logos, imagery and graphics was distributed to the band's record companies to produce a vast array of promotional materials around the world.

Update:
On CR Blog you can read an interview with David Turner and Bruce Duckworth about the rebranding of Metallica and you can see more images of the artwork.

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