Say

Sat, 29 Dec 2007 14:24:00 +0000

A aparut o noua retea retail cu produse telecom, IT, TV si multimedia sub noul brand Say.
Reteaua Say este dezvoltata de MCS Communications, o companie special infiintata pentru acest proiect de catre grupul israelian Milomor Trade & Communication, grup care mai detine in Romania si companiile HAT (importatorul telefoanelor mobile Samsung) si DTH Television (operatorul de televiziune prin satelit Boom TV).

Noua retea Say se doreste un concurent serios pentru alte retele retail telecom, precum Germanos sau Internity.

Numele ales este putin surprinzator pentru o retea de retail telecom, dar cu siguranta simplitatea lui il face usor de retinut si este un bun punct de plecare pentru crearea unui brand nou pe aceasta piata.

Imaginea noului brand a fost creata de agentia CAP. S-ar putea ca numele sa fi fost ales tot la sugestia lor, dar nu pot fi sigur de asta.
Identitatea nou creata este una moderna, prietenoasa, fara a avea un "feel" prea tehnologic, potrivita pentru un target tanar, bine informat, pasionat de gadget-urile moderne.
Design-ul shop-ului este bine facut, diferit de concurenta printr-o arhitectura de interior potrivita cu profilul retelei si integrarea elementelor noii identitati foarte bine in spatiul shop-ului.
Produsele au o expunere buna, iar personalul mi s-a parut destul de bine informat, sfaturile acestora fiind utile daca doream sa achizitionez un produs, fara sa stiu mare lucru despre acesta dinainte.

Am aflat despre acest nou brand pasind in shop-ul Say din incinta hypermarketului Real, aici in Craiova, ramanand placut surprins de experienta pe care o ofera unui potential cumparator.

Ansible

Thu, 19 Jul 2007 22:24:00 +0000

From Wikipedia I read:
"An ansible is a hypothetical machine, capable of superluminal communication, and used as a plot device in science fiction literature."

Ansible is also the name of a new mobile marketing agency, as a joint venture between Interpublic and Velti .

The agency will work with brands, other agencies in the group and content providers to develop and deploy mobile advertising and marketing programs.
Will offer mobile strategy, creative development and campaign management, with the best-in-class technology and expertise.

As a New York based agency, Ansible will be mostly a provider of mobile marketing solutions to Interpublic agencies and clients, operating in North America, Europe and Asia and will utilize Velti’s proprietary services and mobile marketing technology in all markets.

A newcomer in a $3 bill. global market, one that will reach $19 bill. by 2011.

The naming for this new venture is rather naughty, using the Sci-Fi world as a source of inspiration. Ansible is already used by several other companies, but as a brand, its something new, at least in the marketing field.

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Say

Ansible